Through the ENUFFometer and our website we hope to launch a wider marketing campaign to raise awareness about global warming.

We feel there are two main problems for people aiming to reduce their carbon footprint:

1.    The electricity we use is invisible.

2.  The CO₂ emissions we release are invisible.

And it is very hard to make people see the importance of something invisible. 

As part of our marketing and awareness raising campaign we want to solve these two problems by helping people to visualize their energy and emissions.

We have several concepts which we will use to help us do this. 

The first is the idea of Energy Slaves . This idea will help people to realize how much electricity they are really using.

The second is the idea of Balloons of CO₂ . This will allow people to visualize the amount of emissions they are producing.